You can use Google Analytics to measure the impact of your social efforts. By tracking the ROI of your published content, it is easy and pragmatic to improve your existing social media strategy.

For instance, you can keep track of which social posts across which channels drive more engagement or are performing well. Based on this, you can maximize your future approach by posting similar content or boosting an existing post via ads.

As a nonprofit, your final goal is to drive donations for your cause. Google Analytics helps you track donor journey from interaction on social channels and visiting your campaign page to completing a giving.

Connect your Google Account with Hopeful to measure the impact of your social efforts.

Step 1: Sign in to your Hopeful dashboard and go to 'My Accounts' from the profile icon on the left-hand corner.

Step 2: Under 'Connect Your Accounts', - click on 'Social Accounts' and then 'Connect Google Account.'

Step 3: In a new browser (that pops up automatically), type in the Google credentials associated with your account. Type in your email address then, click next to enter your password.

Step 4: You will be redirected to the Hopeful dashboard (to the 'My Accounts' page), where you will see your Google Account connected to Hopeful.

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