According to the Global NGO Technology Report, 50% of NPOs worldwide have an Instagram profile. Out of this, 30% share less than once weekly, 24% share once weekly, and 21% share once every other day. Interestingly, only a mere 17% of organizations post once daily.

No matter in which criteria your organization fits, and the frequency of your post, Instagram best practices should guide your efforts. These 5 best Instagram practices are key to improving your results in 2021.

Also check: How to Increase your Instagram Followers (Part I and II)

Make Good Use of Instagram Bio

It's easy to toggle between your private and business accounts on Instagram. But to promote your nonprofit and use this social media platform to drive more donations, you should create a business profile. This will let you add a business category (nonprofit is your case) and help people discover that you are here for a social mission. Another perk of having a business account is getting access to more advanced analytics. As your nonprofit expands, you might want to keep a tab of what's working and what's not.

Did you include a link in your bio?

We can't wrap up this point without stating the importance of including a link in your bio. While you keep your Instagram bio updated with a phone number, email and location, make sure to constantly edit it by including the link of your latest campaign. Sometimes the caption of a photo by itself is not enough to convey your message. Bio links will help you create a desirable call-to-action and engage followers more effectively.

Moreover, if you are only just starting out or promoting your nonprofit products for good, we recommend adding an Instagram verified badge to add more credibility.

National Wildlife Federation promoting a photo contest in the bio

Take a Visual First Approach

Instagram thrives as a visual platform and rewards creativity with more likes and reach. Nonprofits leverage this platform to post close-up images of beneficiaries or videos to stir action since photos with faces get 38% more likes.

Color evokes emotion and is a key visual indicator that communicates meaning. Up to 90% of first impressions of your campaigns can be based on color alone. That is why it is so important for your fundraising approach.

The various ways you use color to communicate with your donors can affect how your campaigns are remembered, and even affect the likelihood of donors acting on your next appeal. So be consistent with your nonprofit’s branding but at the same time don’t be afraid to stand out and experiment on this platform.

Visual storytelling by WaterAid on Instagram to showcase their cause

Decode the best time to post

Your content must get more eyeballs within the first few hours of posting to drive better engagement. One way to tackle this algorithm is to learn the best times to post on Instagram.

Studies suggesting the best time a brand should post on Instagram are insights based on aggregated data. The data includes all kinds of businesses, brands, and individuals from different locations and industries.

Now, isn’t your audience unique? Therefore, it’s hard to say that the average good time to post for a wide range of businesses and organizations would apply to your nonprofit.

Hopeful’s Storytelling feature gives you the best time to post depending upon the data it has gathered from your previous posts and posting patterns. When you hop on to the dashboard to create your post, the little fire symbol (see below) shows you the best time when your post has the probability of going viral.

Use Hashtags Tastefully

Instagram is a hashtag-heavy platform. A post with at least one hashtag averages 12.6% more engagement than posts without it.

Here are some tips to get the most out of your hashtags on Instagram

1) Avoid generic hashtags and learn which ones your target audience use

2) Use tools like Tagdef to make your list to identify trending hashtags

3) Studies recommend using five to ten hashtags per post. For best results, stick to eight.

4) For better outcomes, avoid using hashtags in post captions. Instead, try them in the comments section

Hashtags help users discover the content of their interest. Using the right ones can bring you right in front of your intended audience.

Let Hopeful suggest to you some of the best hashtags relevant to your cause and nonprofit. Hopeful’s intuitive algorithms are used to examine the relationship between the organization’s use of hashtags and the effectiveness of its messages. Specifically, the analysis examines which hashtags lead to greater engagement and views for your nonprofit. This is an ongoing process and therefore keeps suggesting unique hashtags for your campaign stories whenever you post.

Get more out of your Instagram Posts

While you are raising funds for a cause, the prospect of shelling out cash to promote your stories may leave you wondering, 'is it worth it?'

Well, it is a good idea to capitalize momentum on high-performing posts to reach new people and expand your outreach.

To get started, follow these simple steps:

1) Log in to the Instagram app, and go to your business profile.

2) Tap “Promotions.” Then tap “Create Promotions.”

3) Find the post you want to promote and tap “Promote” right under the post’s image.

4) Fill in the details. Here, IG will allow you to select a target audience, budget, and duration for your promotion.

5) Tap “Create Promotion.” Instagram will review your post, and if it meets their ad policy guidelines, they’ll run your promotion.

While promoting your posts is a one way to get more engagement on your Instagram account, it is not the only way. Remember, strategies such as influencer marketing and Instagram takeovers are equally powerful to ..

Additional Resources:

Social Media Best Practices for your Nonprofit

Hopeful's Storytelling AI to boost your social


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